Privacy Policy

Effective Date: 27 January 2025

Last Updated: 27 January 2025

Ögren Digital ("we," "our," or "us") is committed to protecting your privacy and ensuring that your personal data is handled securely and transparently. This Privacy Policy outlines how we collect, use, disclose, and protect your personal data in accordance with applicable laws, including:

  • The Swiss Federal Act on Data Protection (FADP)
  • The General Data Protection Regulation (GDPR) in the European Union
  • U.S. privacy laws, including the California Consumer Privacy Act (CCPA)

1. Data Controller Information

The data controller responsible for your personal data is:

Patric Ögren
Address: Loretostrasse 1, 6300 Zug Switzerland
Email: patric@oegren-digital.ch
Phone: +41(0) 77 267 65 62

2. Personal Data We Collect

We collect and process the following categories of personal data:

  • Identity Data: Name, surname, date of birth, and gender.
  • Contact Data: Email address, phone number, billing and shipping address.
  • Account Data: Username, password, purchase history, and preferences.
  • Order Data: Order data excluding credit card details.
  • Technical Data: IP address, browser type, device information, and website usage data.
  • Marketing Preferences: Your preferences for receiving marketing communications.

3. How We Collect Your Data

We collect personal data in the following ways:

  • When you create an account or place an order on our website.
  • When you subscribe to our newsletter or marketing communications.
  • Through cookies and similar tracking technologies on our website.
  • When you contact us via email, phone, or customer support.

4. Purpose and Legal Basis for Processing

We process your personal data for the following purposes:

PurposeLegal Basis
To fulfill and deliver your ordersPerformance of a contract (Art. 31 FADP; Art. 6(1)(b) GDPR)
To manage your account and preferencesLegitimate interest or performance of a contract
To provide customer supportLegitimate interest or performance of a contract
To send marketing communicationsConsent (Art. 6(1)(a) GDPR; CCPA opt-in requirements where applicable)
To improve our website and servicesLegitimate interest (e.g., analytics and performance tracking)
To comply with legal obligationsLegal obligation (Art. 31 FADP; Art. 6(1)(c) GDPR)

5. Data Sharing and Transfers

We do not sell your personal data. However, we may share your data with:

  • Service Providers: Such as payment processors, delivery companies, and IT service providers.
  • Legal Authorities: When required by law or to enforce our legal rights.
  • Third-Party Tools: For analytics, advertising, or other business functions (e.g., Google Analytics).

6. Personal Data Storage

At Ögren Digital, personal data is stored via Microsoft services. The most relevant part regarding the location of data storage is extracted from the Microsoft Privacy Statement (https://www.microsoft.com/en-gb/privacy/privacystatement#mainwherewestoreandprocessdatamodule):

Personal data collected by Microsoft may be stored and processed in your region, in the United States, and in any other jurisdiction where Microsoft or its affiliates, subsidiaries, or service providers operate facilities. Microsoft maintains major data centers in Australia, Austria, Brazil, Canada, Finland, France, Germany, Hong Kong, India, Ireland, Japan, Korea, Luxembourg, Malaysia, the Netherlands, Singapore, South Africa, the United Kingdom, and the United States. Typically, the primary storage location is in the customer’s region or in the United States, often with a backup to a data center in another region. The storage location(s) are chosen in order to operate and provide our services efficiently, improve performance, and create redundancies to protect the data in the event of an outage or other problem. Microsoft takes steps to process the data that we collect under this privacy statement according to this statement’s provisions and the requirements of applicable law.

7. Your Rights

For Switzerland and European Union residents, you have rights including access, rectification, erasure, and data portability. For U.S. residents, rights under the CCPA include access, deletion, and opting out of data sales. For more details, contact us at patric@oegren-digital.ch

8. Data Retention

We retain your personal data only as necessary for fulfilling purposes and legal obligations.

9. Cookies and Tracking Technologies

Cookies are used for website functionality, analytics, and marketing. You can manage cookie preferences via the Cookiebot by Usercentric, located in the bottom-left of the page.

10. Security Measures

We implement technical and organizational measures to protect your personal data against unauthorized access and misuse.

11. Updates to This Privacy Policy

We may update this Privacy Policy to reflect changes in practices, laws, or technology. Changes will be posted with the updated effective date.

12. Contact Us

If you have questions, contact us at:
Email: patric@oegren-digital.ch
Phone: +41(0) 77 267 65 62